Crypto.com Launches OG.com: What Margin Trading Means for the Prediction Market Wars

Crypto.com launched OG.com on February 3, 2026 — a standalone prediction market platform that enters a $6 billion-per-week industry with a feature no competitor currently offers: margin trading on event contracts. The timing is deliberate. With the Super Bowl days away, prediction market volumes hitting record highs, and the Kalshi-Polymarket duopoly facing mounting state-level legal challenges, Crypto.com is betting that its full-stack CFTC licensing and leveraged trading capability can carve out a differentiated position in the fastest-growing segment of online trading.

OG.com prediction market launch with margin trading - platform competition visualization

KEY FACTS AT A GLANCE

  • Platform: OG (OG.com) — standalone prediction market app by Crypto.com
  • Launch date: February 3, 2026 — timed for Super Bowl week
  • CEO: Nick Lundgren (also Crypto.com Chief Legal Officer)
  • Availability: 49 states + Washington D.C. (New York excluded; sports contract restrictions in 8 additional states)
  • Key differentiator: First prediction market platform to offer margin trading (pending CFTC certification)
  • Regulatory status: Full-stack CFTC licenses — DCM + DCO + FCM (only platform with all three)
  • Launch promo: Up to $500 in rewards for first 1 million users
  • Growth claim: 40x weekly growth in prediction market business over last 6 months

The Launch: Super Bowl Timing and a Crowded Field

OG.com arrives during the single biggest week in prediction market history. Combined monthly trading volume across major platforms climbed from roughly $2 billion in August 2025 to $17.5 billion in January 2026 — six consecutive months of growth. The Pro Football Champion 2026 market alone has generated $695.7 million in volume, with the Super Bowl winner contract trading over $150 million. Launching a prediction market platform this week is the equivalent of opening a sports bar on game day.

The platform covers sports, finance, politics, entertainment, and cultural events through CFTC-regulated event contracts. At its core, OG.com uses a Central Limit Order Book (CLOB) — the same transparent price discovery mechanism used by traditional derivatives exchanges — rather than the automated market maker (AMM) model favored by some crypto-native platforms.

“Crypto.com successfully built one of the largest brands and best app experiences in cryptocurrency during a period of hypergrowth amid a complex regulatory landscape, and now we will work to replicate this experience with OG in the prediction market space. We’ve experienced 40x weekly growth in our prediction market business over the last six months.”
— Kris Marszalek, CEO, Crypto.com

Beyond trading mechanics, OG.com leans into social features: leaderboards, trader connections, opinion sharing, and what the platform calls “triumphs” for celebrating winning predictions. The VIP program leverages Crypto.com’s existing sports partnerships — holders get access to experiences tied to the Crypto.com Arena, UFC events, Formula 1, and UEFA Champions League. The first million users to sign up receive up to $500 in rewards, though the exact structure depends on activity levels.

What Is Margin Trading in Prediction Markets?

This is the feature that separates OG.com from every other regulated prediction market — and it deserves a careful explanation, because it fundamentally changes the risk profile of event contract trading.

In a standard prediction market, buying a position requires full collateral. If you want to buy 1,000 “YES” shares on an event priced at $0.15 each, you need $150 in your account. If the event happens, those shares settle at $1.00 each and you collect $1,000. If it doesn’t happen, you lose your $150. Simple.

Margin trading introduces leverage. With 5x leverage on that same trade, you’d only need $30 of your own capital to control the $150 position. The platform effectively lends you the rest. If the event resolves in your favor, your return is amplified — a $850 profit on $30 of capital rather than on $150. But the downside is equally amplified.

Scenario Without Leverage With 5x Leverage
Capital required $150 $30 (margin deposit)
Position value $150 $150
If price rises 20% +$30 (+20%) +$30 (+100%)
If price falls 20% -$30 (-20%) -$30 (-100% = liquidation risk)

Here’s the critical difference most coverage glosses over: with leverage, your position can be forcibly closed (liquidated) before the event even resolves. In a standard prediction market, you can hold a losing position through volatility and wait for the outcome. With margin, if the price moves against you enough to deplete your margin deposit, the platform closes your position automatically.

Consider a concrete example. You buy “YES” on “Seahawks win the Super Bowl” at $0.69 with 3x leverage. Days before the game, Drake Maye injury news drops and the price crashes to $0.50. Your margin is depleted — position liquidated. The Seahawks go on to win the Super Bowl. Your prediction was correct, but you lost everything because of interim price movement.

MARGIN TRADING: THE DOUBLE-EDGED SWORD

What it enables:

  • Control larger positions with less capital
  • Amplified returns when your prediction is correct
  • Capital efficiency — diversify across more markets simultaneously

What it risks:

  • Amplified losses when your prediction is wrong
  • Liquidation BEFORE the event resolves — you can be right and still lose
  • Entire stake lost from interim price volatility, not the event outcome
  • Interest and financing costs (rates TBD)

Bottom line: Margin trading is for experienced traders who understand position sizing and can actively monitor markets. It is not for casual bettors making set-and-forget wagers.

One important caveat: margin trading on OG.com is still pending CFTC certification. Crypto.com’s DCM order was amended in September 2025 to include margined derivatives, and its FCM (Foris DAX FCM LLC) is registered with the NFA, but the specific margin products have not yet received final certification. The feature is coming — but it’s not available on day one.

Crypto.com’s Prediction Market Empire

OG.com isn’t a standalone bet — it’s the consumer-facing piece of a broader infrastructure play. Crypto.com Derivatives North America (CDNA) holds the only “full stack” of CFTC licenses in the prediction market industry: a Designated Contract Market (DCM) to list and trade event contracts, a Derivatives Clearing Organization (DCO) to clear and settle trades, and a Futures Commission Merchant (FCM) to hold customer funds and — critically — offer margin.

Most competitors either partner with existing exchanges or operate under a single license. Kalshi operates its own DCM but doesn’t have an FCM. Polymarket operated offshore until acquiring QCEX for its US return. DraftKings and Robinhood function as introducing brokers, routing orders through other platforms. Crypto.com built the entire stack — exchange, clearinghouse, and brokerage — which gives them the flexibility to offer products like margin trading that depend on having FCM capabilities.

Partner Launched Market Focus
OG.com February 2026 Direct-to-consumer, sports-focused, margin trading
Fanatics Markets December 2025 Fan-led predictions, sports/finance/culture (24 states)
Underdog September 2025 Sports (first major gaming operator partnership, 16 states)
Truth Social 2025 First social media platform with embedded prediction markets
Hollywood.com 2025 Entertainment and awards predictions
MyPrize 2025 Consumer predictions

The dual strategy is clear: power everyone else’s prediction markets (B2B) while also operating a direct-to-consumer platform (B2C). This is analogous to Amazon selling products on its own marketplace while running AWS for competitors. Even if OG.com struggles for market share directly, CDNA profits from every partner’s volume. Crypto.com is also a founding member of the Coalition for Prediction Markets alongside Kalshi, Coinbase, Robinhood, and Underdog — an industry group lobbying for federal regulatory clarity.

The Prediction Market Wars: A $76 Billion Battleground

OG.com enters an industry experiencing explosive growth — and intensifying competition. The prediction market wars produced staggering numbers in 2025, and the early weeks of 2026 have already surpassed them.

$43.1B
Kalshi 2025 Volume
$33.4B
Polymarket 2025 Volume
$6.3B
Peak Weekly Volume (2026)
2,100%
Kalshi YoY Growth

Kalshi cleared $43.1 billion in 2025 — a 2,100% increase year-over-year — driven overwhelmingly by sports contracts, which account for 91.1% of its volume. The platform recently closed a funding round at an $11 billion valuation. Polymarket, which dominated the 2024 election cycle, posted $33.4 billion in 2025 volume and has since acquired QCEX to facilitate its US relaunch. Together, these two platforms processed over $76 billion in prediction market volume last year.

But the duopoly is fracturing. FanDuel launched FanDuel Predicts with CME Group on December 22, 2025, starting in five states. DraftKings received NFA/CFTC approval as an introducing broker on December 4, 2025, and launched DraftKings Predictions in 38 states. Robinhood, currently routing orders through Kalshi, has announced plans to build its own proprietary prediction market in 2026. Coinbase rolled out Kalshi-powered markets across all 50 states in December 2025. Gemini has entered the space. The field is getting crowded fast.

Feature OG.com Kalshi Polymarket FanDuel Predicts
Regulatory status CFTC full-stack (DCM+DCO+FCM) CFTC DCM Offshore + QCEX (US) CME partnership
Margin trading Yes (pending certification) No No No
Sports contracts Yes Yes (91%+ of volume) Limited Yes
Political contracts Yes Yes Yes (dominant) TBD
Parlays Yes Limited No TBD
Social features Yes (leaderboards, connections) No Basic TBD
US availability 49 states + DC ~40 states Via QCEX (expanding) 5 states (expanding)

Manifold Markets runs a meta-prediction contract on which platform will lead 2026 volume. Current odds: Polymarket at 47%, Kalshi at 34%, with everyone else — including Crypto.com — sharing the remaining 19%. The 2026 midterm elections are expected to break all-time volume records and could reshape those odds significantly.

Meanwhile, the regulatory landscape is shifting on two fronts. At the federal level, new CFTC Chairman Michael Selig — sworn in December 22, 2025 — has been aggressively pro-prediction-market. He withdrew a proposed ban on sports and political event contracts, rescinded a 2025 staff advisory urging caution, and announced on January 29, 2026 that the CFTC will write comprehensive new rules for prediction markets, stating: “It is time for clear rules and a clear understanding that the CFTC supports lawful innovation in these markets.”

But state-level opposition is intensifying. A Massachusetts court issued a preliminary injunction barring Kalshi from offering sports contracts in the state — a ruling that strikes at 91% of Kalshi’s volume if replicated elsewhere. Nevada banned Polymarket. Tennessee issued cease-and-desist orders against both Kalshi and Polymarket. Connecticut held a hearing on prediction market regulation on February 12. The NFL banned prediction market ads from the Super Bowl while its own partners FanDuel and DraftKings launch competing products. Kalshi alone faces 19 federal lawsuits with uncertain outcomes.

What This Means for Bettors

If you’re coming from traditional sports betting, prediction markets operate differently — and margin trading adds another layer of complexity.

Feature Traditional Sportsbook Prediction Market Prediction Market + Margin
Position after placing Locked until resolution Can exit anytime Can exit or be forcibly liquidated
Interim price risk None Optional (can hold to resolution) Mandatory (liquidation possible)
Who sets odds The house The market The market + leverage amplification
Typical fees ~4-5% vig ~1-2% per trade ~1-2% + financing costs

Margin trading makes sense for experienced traders who want capital efficiency — the ability to take positions across multiple markets without tying up full collateral in each one. It also makes sense for traders who actively manage positions, setting stop-losses and monitoring price movements. OG.com’s social features (leaderboards, trader connections) and VIP program (access to Crypto.com Arena events, UFC, F1, Champions League) add engagement layers that competitors lack.

One potential advantage worth noting: CFTC-regulated event contracts may receive more favorable tax treatment than traditional sports betting in some jurisdictions, as they’re classified as derivatives rather than gambling. Consult a tax professional, but this is a meaningful distinction for high-volume traders.

OG.com uses a flat per-contract fee model inherited from CDNA, with the technology fee waived on winning trades — effectively reducing fees by 50% when you’re correct. Specific fee percentages haven’t been publicly disclosed yet.

The Risks

Beyond the inherent risks of leveraged trading, several platform-specific and industry-wide risks deserve attention.

OG.com’s sports contracts face restrictions in eight states beyond the New York exclusion: Arizona, Michigan, Maryland, Massachusetts, Illinois, New Jersey, Nevada, and Ohio. If the Massachusetts precedent spreads — a court ruling that sports prediction contracts constitute illegal gambling — more states could restrict access. The federal-versus-state jurisdictional battle is far from resolved, and CFTC Chairman Selig’s assertion of “exclusive jurisdiction” over event contracts hasn’t been tested at the Supreme Court level.

Margin trading, when it launches, introduces liquidation risk that doesn’t exist on any other regulated prediction market platform. Prediction market prices can be volatile — news events, injuries, and sentiment shifts can cause sharp moves. Unlike crypto or equity markets where leverage has decades of infrastructure and risk management tooling, leveraged prediction market trading is entirely new. The guardrails are untested.

Finally, OG.com enters a market where the two dominant players (Kalshi and Polymarket) have significant network effects. Liquidity begets liquidity — traders go where the markets are deepest. Building competitive order book depth across hundreds of event contracts will be OG.com’s biggest operational challenge, regardless of how many features it offers.

KEY TAKEAWAYS

  • OG.com is Crypto.com’s direct-to-consumer prediction market — launched February 3, 2026 across 49 states + DC, timed for Super Bowl week
  • Margin trading is the key differentiator — first regulated platform to offer leveraged event contracts, though the feature is still pending final CFTC certification
  • Full-stack CFTC licensing (DCM+DCO+FCM) — the only prediction market operator with all three licenses, enabling products competitors can’t currently offer
  • Entering a $76 billion annual market — Kalshi ($43.1B) and Polymarket ($33.4B) dominate, but the field is fragmenting with DraftKings, FanDuel, Robinhood, and Coinbase all entering
  • B2B + B2C dual strategy — OG.com is the consumer play, but CDNA also powers Fanatics Markets, Underdog, Truth Social, Hollywood.com, and MyPrize
  • Leverage amplifies everything — gains, losses, and the risk of liquidation before an event resolves. You can be right about the outcome and still lose your entire stake
  • State regulatory risks persist — sports contracts restricted in 9+ states, Massachusetts injunction sets adverse precedent, and the federal-state jurisdictional battle is unresolved

Sources

Written by

Aevan Lark

Aevan Lark is a gambling industry veteran with over 7 years of experience working behind the scenes at leading crypto casinos — from VIP management to risk analysis and customer operations. His insider perspective spans online gambling, sports betting, provably fair gaming, and prediction markets. On Dyutam, Aevan creates in-depth guides, builds verification tools, and delivers honest, data-driven reviews to help players understand the odds, verify fairness, and gamble responsibly.

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